Content writers—who are they and what do they do?
Content writers are… well, writers. They’re professional writers who are usually hired by companies to write content for their business. This content either takes the form of blog posts, website text, emails, newsletters, etc.
What differentiates them from other writers is that their skills with manipulating text and language in order to make it more search-engine friendly and eyecatching, along with knowing how to write for a specific audience.
In this post we’ll go over all the benefits you can get from hiring content writers. They’ll be in no particular order and will outline the main advantages they provide.
Without further ado, let’s get started.
This is something we’ve already mentioned in the introduction, but let’s delve a little bit deeper into what SEO means. SEO is short for search engine optimization, and it basically means making your content easily recognizable by search engines such as Google. Writers skilled in content writing will have a good grasp of SEO and how to word their articles in such a way that they’re easily found online. Don’t underestimate how powerful SEO is. By using the right keywords and dispersing them appropriately throughout a piece of writing, inserting the odd link here and there and coming up with a catchy meta description, a content writer can make your company’s page a familiar face among Google search results.
Okay, look, we’re not saying you don’t know how to write an email. We’re just suggesting that a professional writer may know how to word an email in a more optimal way. This is especially important in intro emails. After all, first impressions can follow you around for a long time. If you hire a content writer to write your emails for you, you guarantee a constant quality in your professional correspondence that does not wane because of other obligations.
Now, we don’t know whether or not you’ve been writing your own blog posts or website content up until now, but if you have, you probably know how time-consuming it can be. By hiring a content writer to do that work for you, you automatically free yourself up to do other things. These can be more productive tasks that only you’re qualified for or just some well-deserved rest.
Consistency of Style
If you have several people all writing a post for your website whenever they get the chance, odds are the style of those posts will be all over the place. Some will be conversational, others will be more serious. Others, still, will have grammar mistakes in them. By hiring a content writer to handle all of the, say, blog posts for your main website, you’ll be able to generate a consistent level of quality. More importantly, your readers will not be disorientated by an ever-shifting writing style. If you care about the aesthetics of your blog or website, content writers are a must.
We’ve already mentioned how content writers can optimize whatever they write to be easily found by search engines. This will no doubt make your business more popular, but a few well-written posts or emails do more than that. If a piece of writing is attractive, it’ll be read and shared more. People like sharing quality and this is another way in which your business can gain a lot of popularity from having a content writer.
If you are personally maintaining your blog or website, or have a bunch of people doing it just whenever they have the time, it’s usually the case that the updates are sporadic and uneven. Their quality tends to also be all over the place. If you hire a professional writer, on the other hand, they can keep your audience regularly updated with high-quality content. All you have to do is hire a content writer and tell them how regularly you want posts to appear. With a scheduling function built right into most blogging tools like WordPress, this is easier to do now more than ever.
We’ve mentioned points about SEO and style but what about the human factor? Do content writers help keep your readers engaged? The answer is yes. A good content writer will have a few tricks up their sleeve when it comes to crafting content that is attention-grabbing and thrilling from beginning to end. An experienced writer knows when to break up the flow of a paragraph with a short sentence, or where to slow down the pace and allow the reader a break. If you’re trying to market a product or service, they’ll also know how to make it appealing to the reader without being overly salesy or blatantly promotional.
Finally, having a professional content writer write your content will ensure that your customers and other businesses trust you more. There’s something about a well-polished piece of writing, lacking in grammar mistake or speling errorrs, that just makes you trust a business more. Having greater accountability in turn makes you more popular. More popularity means more exposure and more profit. Now, you might think that anyone could write well with so many proofreading tools like Grammarly or Hemingway available. However, those can only provide guidelines at best. To achieve full fluency of text, a content writer is your best bet.
And there you have it. Whether or not you’ve ever worked with content writers, you’ve surely heard of them. If you’ve been thinking about hiring a content writer and weren’t sure whether or not they were for you, hopefully, this post gives you a better idea of the benefits you can experience by hiring one.
Finally, know that not all writers are created equal. Some will be better than others, so don’t feel discouraged if you don’t luck out on your first try. Your best bet when it comes to hiring a quality content writer is to go through a dedicated company rather than hunting for random freelancers (much like most other virtual assistants).