Off-Page SEO: What It Is and How to Do It
What is off-page SEO?
To answer what off-page SEO is, let’s first ask ourselves what SEO is in general.
That’s simple! I hear you cry. It stands for search engine optimisation! Well, yes, that’s true, but what does that mean exactly?
Classically, we think of it as repeating the right keywords in our blog posts or having the right amount of outbound links and the like. That, however, falls into the category of on-page SEO. To understand off-page SEO, we need to widen our understanding of SEO in general.
In this sense, SEO means all the efforts you make as a company to make your webpage easily found on the Internet. This not only includes the things on your webpage but what you do elsewhere also.
Anything you do that’s not directly on your website is what’s referred to as off-page or off-site SEO.
In this post, we’ll talk about how to do off-page SEO, why you need it, and why you might want to delegate it to a virtual assistant.
Off-page SEO techniques
In this section, we’ll list the most common techniques for this type of SEO, in no particular order.
#1 – Link building
In Google’s mind, links to your website are like stamps of approval, guarantees of quality. The more links exist to your website, the more trustworthy and valuable your content must be, right? Well, mostly. Through artificial link building methods, inferior websites can gain a lot of traffic. Conversely, even the best content needs to be properly advertised.
Link building refers either to direct hyperlinks or mentions. Both have the potential to drive a lot of traffic to your website. Generally speaking, there are three ways to go about link building:
- Natural: Your customers are pleased with your products or services and proactively link to your website.
- Manual: You actively ask your customers or partners to link to your website.
- Self-created: Posting links to your own website in forums, comment sections, etc. (be careful with these as they can often fall into the “black hat” category, meaning they’re fake, unverified, or artificial)
In a way, all off-page SEO has something or other to do with link building.
#2 – Forum Participation
To a large extent, this falls into the third category of link building. However, if done carefully and correctly, it can be super effective!
Everyone and their mother nowadays post questions on sites like Quora or Reddit. If those questions are related to your business you can answer them and either mention your website or insert a direct hyperlink to it.
To avoid your links being labelled “black hat”, here are a few things you can do:
- offer value
- answer questions honestly and genuinely, not just to get your site out there
- use a variety of formatting options
- quote your own blog posts sometimes if applicable
#3 – Commenting on blogs
There are plenty of entrepreneur blogs out there. Most of them have comment sections. Those are a perfect opportunity for mentioning your site. Avoid direct links as they can be a bit too obvious. Even direct mentions should naturally fall into the body of your comment.
With comments, you want to take greater care to ensure you’re not as transparent as a plastic bag. The same rules apply as to forum participation. Many comment sections are also moderated, meaning you’ll need to try extra hard to write an approvable comment.
#4 – Maintain social media/online presence
This ties into social media marketing. Having a good social media presence is an important aspect of off-page SEO. It helps you stay relevant and promotes awareness of your business and brand.
Through effective management of your social media channels, active engagement with your audience, as well as befriending key influencers in your field, you will organically construct a network of direct links and mentions leading back to your website.
Likewise, this presence may not only be connected to social media. You want to ensure you’re present online in general.
#5 – Guest posting
Don’t be selfish with your content! Guest posting is an amazing way to spread awareness of your business. Writing a blog post here and there for another website can do wonders for you. Be sure to seize on the opportunities.
As with all the other methods, here, don’t be lazy. Don’t just write a post that blatantly focuses on promoting your own business. Rather, strive to provide quality texts that you would proudly feature on your own website. The better the post, the more good publicity you’ll get for it!
#6 – Maintain a sparkling brand image
A solid brand is the foundation of good marketing. It’s not much different with off-page SEO. This is probably the most organic way to get traffic to your website.
An attractive brand image includes not only the colours and voice of your social media posts but your reputation. This is why it’s so important to ensure that your services and products are worthy of attention in the first place. Don’t forget about building trust, either. If you make sure of that, a lot of other things fall into place.
Why off-page SEO matters
Your products and services might be good. Your blog posts and site text might be superb. However, it doesn’t matter if nobody sees them. Off-site SEO makes it so your website and business are recognized by search engines as being trustworthy and of good quality. Think of it like this: you want your website to be a celebrity on the Internet. You want everyone talking about it. You accomplish that with off-site SEO.
Why you should hire a VA to help you
As you’ve probably noticed, some of the techniques we mentioned like commenting and forum participation are repetitive, potentially time-consuming chores. What’s more, some of them like good social media marketing require a level of expertise that you may not have. Hiring a VA will ensure you get your SEO right both on your website and elsewhere (while, may we add, you relax).
Off-page SEO is a useful and necessary complement to on-page SEO. In order for your content to be seen and recognized, it’s important to apply the strategies mentioned here from link building to brand image maintenance.
If you’ve realized the importance of this type of SEO and would like to get a qualified VA to help you, feel free to get in touch with us! Who knows? You might fall in love with some of our other services as well.