What is a Customer avatar?
Customer avatar, otherwise known as buyer persona, marketing persona or customer profile is an example of a person that represents the ideal target group for your client. It is a fictional character, a visual and textual representation of how your ideal customer looks like. It contains demographic data such as age, gender, location, yearly salary and basically anything that will help you pinpoint who exactly your ideal customer is.
Other than strict demographic data, it contains Values and Goals, Challenges and Pain points, information about their possible objections to your product and their role in the purchase process. Here you have to think about the problem your customer avatar faces and how you can solve it with your product. Then you have to put yourself in his shoes and try to think why would you buy your product if you were him.
For example, if your client is selling sports shirts, then your Google search will be about people who are interested in buying sports shirts and there is a high probability that this client’s customer avatar is male, 18-35 years old, interested in sports.
It is important to note that one business doesn’t equal one customer avatar, i.e. one customer avatar can’t always cover all of your target group. What you must avoid is trying to cram different people into one customer avatar. You would end up with a mixture that in the end, doesn’t represent any realistic customer on the market.
Why should you have one?
Having a customer avatar will help you understand who your target group is. Everybody thinks they know who their perfect customer is, but let’s be real, without extensive research you don’t actually know it. Without a customer avatar, you can just drift aimlessly targeting everyone and getting no one!
All of this probably sounds like a lot of work and a lot of time that could have been spent on something else, but it is the safest way to be sure you’re not wasting money on target groups that won’t become your customers.
Fortunately, we have a solution in the form of just two letters!
How can a VA help?
One of the biggest problems for any entrepreneur is lack of time. If you’ve been working all day and still have the feeling that you haven’t done everything you needed to do, you’re not alone. It happens to everyone. Even if you’ve managed to do all your tasks you still might be under a lot of stress due to your work-life balance being messed up. The good news is that there is always room for improvement. One of the ways to do this is by hiring virtual assistants or VAs.
Virtual assistant is a person who takes all of the extra work off your shoulders so that you can have time to dedicate yourself to tasks of higher priority. VAs are highly trained in those specific tasks which range from administration, SEO content writing, social media management to lead generation, finding speaking gigs and graphic design. Although it may seem as an extra expense, which it is, from our experience our clients see an increase in profit after hiring a VA, because they have more time for more important tasks and the VA does the work they don’t have time for.
Customer avatars are extremely important but to get them right you need to invest a lot of time into doing high-quality research. As the old saying says “Time is money” and if there is no time, you won’t be able to do the most important tasks the right way.
If you wish to learn more about virtual assistants go see our blog post.